PHVP1401 Constructing The Moving Image: Call Sheet

Call Sheet 1

RM

PHVP1401 Constructing The Moving Image : Difficulties I Faced

Problems with my Ideas

When I chose to create an anti smoking campaign, I came up with an idea to show the bad effects of smoking to the good and also how second hand smoke can actually effect another person. I had to change this idea due to my group being unavailable to take part in the advert. Due to this I changed the idea and decided to ask another member in our classes to see if they could take part and luckily someone said they were. The next day I asked them if they were free to shoot but they then cancelled due to having other priorities. Which then led me to change my idea once again and to write a post on Facebook, asking if any smokers would be available to help me and act in my advert. Luckily someone messaged me and I was then able to plan with her and her friend and the next day I filmed the advert. 

RM

PHVP1401 Constructing The Moving Image: Examples of Adverts (Continued)

Advert 3

Anti Smoking Commercial - (YouTube) https://www.youtube.com/watch?v=B1DNoole3Wo

This advert is pretty good but isn't as strong as the other examples. I think this relates more to secondhand smoke and how it passes on from mother to daughter. The ad also shows the little girl grown up and pregnant and then she is smoking too. The advert just goes to show that secondhand smoke can make someone else addicted to smoking and it is down to that person smoking in the first place. What I did like about the advert is the slow paced music, creating tension and drama. It helps us show how serious secondhand smoke can be and makes us all aware of it and to be careful at the same time.

RM

PHVP1401 Constructing The Moving Image: Examples of Adverts (continued)

Advert 2

Perhaps One Of The Best Anti-Smoking Ads Ever Created - (YouTube) https://www.youtube.com/watch?v=CO0qwl5k9R4

What I really love about this advert is that it has a massive impact on the people in the ad itself and will also have an impact on the people just watching the advert. When I first watched it, I was really into it. This advert doesn't try to pass their message through sound, camera angles but the children themselves. The children asks the people to light their cigarette and the people say no and give them advice on how smoking is bad and makes them look older. But what the people don't realise is that they're smoking themselves and then the children give them a leaflet and a massive 40% had ended up quitting. It is an emotional thing to see children asking for a light but they helped a lot of people and if it wasn't for this advert then that 40% would still be smoking. This is the kind of thing I want to create within my own advert and hopefully I will be able to do that.

RM

PHVP1401 Constructing The Moving Image: Examples of Adverts

Examples of Adverts

Smoking Health Harms Ad - (Youtube) https://www.youtube.com/watch?v=QrRwp5KXfrg

This advert is such a such a simple one yet it has a massive impact. It doesn't have any sound except for a voice over and it just creates tension, having an impact on us, the viewers but also the smokers who watch this advert. The camera shots are a good choice due to them being able to set the scene, the mood and the atmosphere too. This is a good example of an advert that stands out and shows their target audience the effects of smoking. An advert that can show the serious impact of smoking will have an effect on their audience and will definitely get their message out. 

PHVP1401 Constructing The Moving Image: Camera Shots

Camera Shots

CU (Close Up0

CA (Cutaway)

Cut-In

Two Shot

(OSS) Over-the shoulder shot

MCU (Mid close up)

This list are the camera shots, I will try to use for when I am creating my advert. I will also shoot some close ups which will then allow me to cut in between shots and will have a fast pace to the final outcome. I think it is important to have various camera shots so that it won't look boring. In an advert that is trying to have impact on people, it is important that you make sure they are focusing on the advert, so the camera shots, the text and other features in the advert need to catch their attention. 

RM

PHVP1401 Constructing The Moving Image: Treatment

Treatment:

My idea is to create an advert that will have a impact on people’s lives. The idea is around smoking and how smoking can affect those who doesn’t smoke. What you will see is what happens and just how smokers cough is serious. You will hear a lot of coughing to show the impact of smoking and there will be dramatic music to go with it.

All of the shots will be filmed outside, using natural lighting. Majority of the shots will be close ups or extreme close ups to show emotion and to show the effect of smoking. I will use music that matches with the scenario, and as we reach the ending, the music will fade out and go pitch silent. I will include a simple tagline that is a strong message at the end of the advert to make sure people get it inside their head that smoking is bad. Although the advert is simple, I think the message is strong and is an advert that will make people think. I may use a voiceover for the tagline so instead of just reading it they can hear it too and that way it will be in their minds when watching the advert.

RM