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Sunday, 22 November 2015

PHVP1401 Constructing The Moving Image: Examples of Adverts (continued)

Advert 2

Perhaps One Of The Best Anti-Smoking Ads Ever Created - (YouTube) https://www.youtube.com/watch?v=CO0qwl5k9R4





What I really love about this advert is that it has a massive impact on the people in the ad itself and will also have an impact on the people just watching the advert. When I first watched it, I was really into it. This advert doesn't try to pass their message through sound, camera angles but the children themselves. The children asks the people to light their cigarette and the people say no and give them advice on how smoking is bad and makes them look older. But what the people don't realise is that they're smoking themselves and then the children give them a leaflet and a massive 40% had ended up quitting. It is an emotional thing to see children asking for a light but they helped a lot of people and if it wasn't for this advert then that 40% would still be smoking. This is the kind of thing I want to create within my own advert and hopefully I will be able to do that.

RM

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