Treatment:
My idea is to create an advert that will have a
impact on people’s lives. The idea is around smoking and how smoking can affect
those who doesn’t smoke. What you will see is what happens and just how smokers
cough is serious. You will hear a lot of coughing to show the impact of smoking
and there will be dramatic music to go with it.
All of the shots will be filmed outside, using
natural lighting. Majority of the shots will be close ups or extreme close ups
to show emotion and to show the effect of smoking. I will use music that
matches with the scenario, and as we reach the ending, the music will fade out
and go pitch silent. I will include a simple tagline that is a strong message
at the end of the advert to make sure people get it inside their head that
smoking is bad. Although the advert is simple, I think the message is strong
and is an advert that will make people think. I may use a voiceover for the
tagline so instead of just reading it they can hear it too and that way it will
be in their minds when watching the advert.
RM
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